About Ida picture

who am i?

I used to be a big time spender. Then I became a super saver. Both made me feel pretty shitty. Then one day I finally realized that it was never about the money and suddenly everything changed. Financial freedom was never about the money, it was all in my mind. The more I did the mindset work, the more I opened up for abundance, the more money started to flow into my life in the most unexpected ways. I sold my apartment way above what the real estate agent thought possible. I got a salary increase from my boss without even asking for it. A recruitment consultant approached me for a job with an almost doubled salary. The bank approved a mortgage above what was supposed to be possible. More and more clients wanted to pay me more and more for my services. I attracted an investor saying yes to investing in my new property business before I had any details to share. And this was just the beginning. You can have all that too.

A picture of Ida Herbertsson


Everyone deserves to be financially free. That is why I do what I do. I am tired of hearing people complain that they don’t have enough money. I am tired of hearing people say that investing is difficult. I am tired of hearing people say that if they just had x amount of money then they would do this or that. I want you to be free andI know that you can. I will guide you on your way to changing your relationship with money, I will guide you to create more money in your life and to make your money work for you. I want you to always feel supported by money and to dare to follow your dreams.


We have so many fears and limiting beliefs around money. Society as well as friends and family teaches us for example that rich people are greedy, that there is never enough money and that money is the root of all evil. I mean, who are we to want more money if that is the truth? But the thing is, it is not really true. Money is not the root of all evil, we as humans just blame the money because we refuse to take responsibility. Being rich doesn’t mean that you have to be greedy, but as long as you believe that rich people are greedy, that greedy is a bad thing and you don’t want to be greedy, well, then you will not become rich. So in order to change your financials you need to change your relationship with money.

Girl doing yoga in sunset sunrise


Together we will go deep. You will feel a lot. You will notice things you didn’t even know existed inside. You may laugh. You may cry. You may feel everything in between. We will dig deep into your fears and your beliefs. We will dig deep into your financials. We will work with the money, the actual numbers, but even more with your mind. It is all very simple but it may not be easy. All my programs and my coaching combine the financial numbers and investment strategy with mindset work, the fears and beliefs, with gratefulness, abundance and your inner power. The work is both spiritual and material.